As a small business owner, you should start looking into the benefits of WhatsApp for businesses. Using the platform for business purposes will allow you to communicate in real-time with your customers. It will also improve customer service as you will be able to reach customers quickly. However, there are some disadvantages as well, which we will discuss below. First of all, it is costly. Next, you need to decide if the price tag is worth the benefits.
Offers fast response rate
When it comes to customer support, WhatsApp is the new kid on the block. According to
ProfitBooks, a marketing and sales firm, the majority of its sales leads prefer to communicate via WhatsApp rather than by phone or email. The company found that responding to customers’ questions on WhatsApp resulted in an increase in response time of 40%. Furthermore, the platform is convenient and easy to use, meaning that businesses can invite customers to write to them through their digital channels instead of having them call in.
One example of a recent campaign by Colgate involved getting people to send their pictures via WhatsApp, with the help of the brand’s phone number prominently displayed on the pack. The message sent was a contest, with the winner getting the chance to be styled by Sonam Kapoor’s stylist. While this approach may seem a bit intrusive, it does have its advantages. Among these, it can reduce the overall cost of communication for SMBs. The only drawback to using WhatsApp for customer service is that it may turn off some customers, as well as reduce your response rate.
What are the major components of WhatsApp encryption? In short, end-to-end encryption involves exchanging private keys, which are each unique to a session or user. Moreover, they are also known as home keys. Neither the messaging app nor the recipient has any authority to access these keys. As a result, encryption is a reliable form of security, with WhatsApp using end-to-end encryption. Here are the major components of end-to-end encryption:
Moreover, WhatsApp has an identity verification mechanism. This way, users can be sure that their chat partners are not spoofs. Furthermore, WhatsApp changes its encryption keys frequently, so if the culprit were to steal the encryption keys, he could only read part of the conversation. Additionally, the Signal Protocol implementation used by WhatsApp has been thoroughly documented and reviewed by professional cryptographers. This means that any data shared on WhatsApp will not be compromised.
Interaction with customers
Businesses that use WhatsApp to interact with customers should make sure that they let customers know that they can reach them through the messaging app. By using WhatsApp during the appropriate stages of the customer journey, they can increase their chances of generating more sales. Businesses that use WhatsApp for marketing and group targeting should establish a consistent tone and use the same content on all channels. Unlike email, WhatsApp allows users to send short messages, how to hack someone’s phone remotely gifs and emojis. They can also send audio messages.
In addition to offering a direct line of communication, WhatsApp provides a valuable platform for businesses to gauge customer satisfaction. Businesses can respond to customers’ common questions through this messaging application, as well as send updates, notifications, and even ask them questions via the chat feature. As of this writing, Facebook reports that over 100 billion messages are sent daily and two billion minutes are spent making voice calls on WhatsApp. For this reason, WhatsApp offers a number of benefits for ecommerce businesses looking to build stronger customer relationships.
What is the cost of WhatsApp? A monthly plan is the best option if you plan to use WhatsApp for business purposes. This plan includes unlimited messages in 24 hour sessions and does not charge markup for individual messages. A monthly plan is also the best choice for marketing teams as they will only need to send marketing messages and not reply to any contacts. It is essential to note that these communications count as business-initiated conversations. If you plan to use WhatsApp for business purposes, make sure to check the prices of various plans before you commit to one.
As a rule of thumb, the cost of WhatsApp for business depends on the number of messages exchanged between two users. This includes both text and voice messages. You should not exceed the mobile data allowance or use free Wi-Fi networks while using WhatsApp. However, if your business is high in sales volume and you want to use the messaging service to help your customers, you should opt for a monthly plan. In such a case, the price will be significantly lower than that of a yearly plan.